38F
Sophistication Index

Winters & King, Inc.

HQ Tulsa, OK#18 of 40 Attorneys 4 wintersking.com Tel 9184946868

Winters & King, Inc. is a Tulsa, Oklahoma-based personal injury firm running 14 technologies across 12 categories. Key investments include Facebook Pixel for analytics, AdRoll for advertising & Gravity Forms for forms. The firm has 2 attorneys & 5 office locations. Within the Basic Tech Adopters segment (6,792 firms), Winters & King, Inc. ranks #2532 and outperforms 63% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
62.7% Percentile
#2532 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Advertising 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morgan Pottinger McGarvey 35.5 100.0% Basic Tech Adopters
Dreyer Boyajian 55.8 98.3% Basic Tech Adopters
Go Big Injury Law 32.0 98.3% Basic Tech Adopters
Sbsteam 59.0 98.3% Basic Tech Adopters
Theprosperityinsurance 43.5 97.5% Basic Tech Adopters
Minsky Law LLC 19.5 97.5% Awareness Leaders
Themcgovernagency 33.5 97.5% Basic Tech Adopters
penalawyers.com 58.5 97.5% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Facebook Pixel
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
37.5 F 4 Tulsa you
Martin Jean & Jackson, Attorneys At Law 62.5 C+ 10 Ponca City
Hasbrook & Hasbrook 38.5 F 10 Oklahoma City
Wirth Law Office - Tulsa Attorneys 29.0 F 8 Tulsa
Richardson Richardson Boudreaux 66.5 B- 8 Tulsa
Swain Law Group 70.0 B 7 Norman
Attorney Roster 2 found
NameLocationPractice
Mr. Spencer C. Pittman Norman, Oklahoma personal-injury
Office Locations 5 offices

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Misty
Misty Firm Data Analyst