66B-
Sophistication Index

Robert Wilson & Associates

Robert Wilson & Associates is a workers' compensation law firm based in Minnesota. They specialize in helping clients with workers' compensation claims and ensuring they receive maximum compensation f…

HQ Minneapolis, MN#10 of 93 Attorneys 3 wilsoninjurylaw.com Est. 1992
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Founded in 1992, Robert Wilson & Associates combines 34 years of personal injury experience with a 12-tool technology stack across 10 categories. Key investments include Bing Ads for analytics, Gravity Forms for forms & ClickCease for ad fraud. The firm has 2 attorneys & 4 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Robert Wilson & Associates ranks #2059 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
64.7% Percentile
#2059 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Ad Fraud 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Insuranceadvisorstn 55.5 100.0% Conversion-Focused Firms
Parkavenuelaw 35.5 100.0% Basic Tech Adopters
Law Office of Adam Oakey, LLC 64.5 98.5% Conversion-Focused Firms
AK Law Firm 82.5 98.2% Conversion-Focused Firms
O'Connor Acciani & Levy 83.5 98.1% Conversion-Focused Firms
Marc Lopez Law, P.C. 0.0 98.1% Minimalist Tech Users
Stein & Shulman LLC 67.0 98.0% Conversion-Focused Firms
COHEN & JUDA, P.A. 77.5 98.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Bing Ads · Google Analytics
Engagement
40%
Gravity Forms
Conversion
60%
CallRail · ClickCease
Retention
0%
3 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
66.0 B- 3 Minneapolis you
Gabrielson Law Offices Ltd. 37.5 F 9 Sartell
Hall Law. P.A 60.5 C+ 9 St. Cloud
Maschka, Riedy, Ries & Frentz Law Firm 67.5 B- 8 Mankato
Klampe Law Firm LLC 65.0 B- 7 Rochester
Falsani, Balmer, Peterson & Quinn 14.5 F 7 Duluth
Attorney Roster 2 found
NameLocationPractice
Robert Wilson Saint Paul, Minnesota personal-injury
Office Locations 4 offices

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