36F
Sophistication Index

Willis & Toews Pllc

HQ Walla Walla, WA#2 of 3 Attorneys 18 willistoews.com Tel 5095290908

Willis & Toews Pllc operates 10 offices across WA & Washington, backed by 11 technologies spanning 8 categories. Key investments include Facebook Pixel for analytics, CallRail for call tracking & WordPress for cms. The firm has 2 attorneys & 10 office locations. Willis & Toews Pllc is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
11.7% Percentile
#5149 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
CMS 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Graiwer, Kaplan Vernik & Evans LLP 18.5 100.0% Awareness Leaders
Chattahoochee Injury Law 21.0 100.0% Awareness Leaders
longislandworkers.com 14.5 100.0% Awareness-Only Firms
Iamele & Iamele, LLP 34.5 100.0% Basic Tech Adopters
fredboyk.com 33.5 100.0% Basic Tech Adopters
606lawyer.com 78.0 100.0% Conversion-Focused Firms
lawofficesoferichershler.com 78.0 100.0% Conversion-Focused Firms
thecooklaw.com 78.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F 18 Walla Walla you
Anderson Law P 37.0 F 27 Kennewick
Hess Law Office PLLC 70.0 B 26 Walla Walla
NW Injury Law Center 49.5 D 25 Vancouver
Palace Law 57.3 C 25 University Place
The Walthew Law Firm 71.0 B 23 Seattle
Attorney Roster 2 found
NameLocationPractice
Debra J Toews Federal Way, Washington personal-injury
Monte Willis Federal Way, Washington personal-injury

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