40F
Sophistication Index

Watts Law Firm

Watts Law Firm LLP is a team of skilled trial lawyers specializing in mass tort and personal injury litigation. With extensive experience in wildfire litigation, they are dedicated to helping victims …

HQ Austin, TX#53 of 149 Attorneys 1 wattstrialfirm.com Tel +1 806-376-8903
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Watts Law Firm is a Austin, Texas-based personal injury firm running 10 technologies across 7 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Watts Law Firm ranks #1965 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.1% Percentile
#1965 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 3
Facebook Pixel Google Analytics Google Tag Manager
CMS 1
WordPress
Forms 1
Gravity Forms
JS Library 1
jQuery
Programming Language 1
PHP
Social 1
AddToAny
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Nefousehealthinsurance 15.5 100.0% Awareness Leaders
marchesecomp.com 15.5 100.0% Awareness Leaders
Friedman & Abrahamsen - DUI & Injury - Attorneys At Law 19.5 100.0% Awareness Leaders
Galyean Talley & Wood 32.0 100.0% Basic Tech Adopters
Arcialawoffice 35.5 100.0% Basic Tech Adopters
Law Office of Lisa Stern 34.5 100.0% Basic Tech Adopters
Law Office of Mark S. Roher 18.5 100.0% Awareness Leaders
Grindellromeroinsurance 19.5 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Watts Law Firm 39.5 F 1 Austin you
Packard Law Firm 26.0 F 10 San Antonio
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Dobbs & Porter 64.0 C+ 10 Tyler
Office Locations 1 offices
Headquarters
Austin, TX
811 Barton Springs Road, 78704

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Misty
Misty Firm Data Analyst Top Law Dog