62C+
Sophistication Index

Wattel and York

Personal Injury Law

HQ Chandler, AZ#3 of 7 Attorneys 23 wattelandyork.com Tel 6239375280 Est. 2004

Wattel and York operates 14 offices across AZ & Arizona, backed by 14 technologies spanning 8 categories. Key investments include Facebook Pixel for analytics, Intaker for intake software & CallTrackingMetrics for call tracking. The firm has 2 attorneys & 14 office locations. Wattel and York is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
42.5% Percentile
#3355 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Vrdolyak Law Group 13.5 100.0% Awareness-Only Firms
Jay Murray Personal Injury Lawyers 30.5 100.0% Conversion-Focused Firms
Texasfamilyins 13.5 100.0% Awareness-Only Firms
Double Horn Injury Law 13.5 100.0% Awareness-Only Firms
Aaronwentz 13.5 100.0% Awareness-Only Firms
Hansford McDaniel - Workers' Compensation Attorneys 77.5 100.0% Conversion-Focused Firms
yourerielawyers.com 75.8 100.0% Conversion-Focused Firms
Floridainsurancebrokerage 13.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
0%
Conversion
60%
CallTrackingMetrics · Intaker
Retention
0%
conversion stack (CallTrackingMetrics, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
62.3 C+ 23 Chandler you
Snyder & Wenner 80.0 A- 34 Phoenix
Miller Kory Rowe Llp. 40.0 D 33 Phoenix
The Husband & Wife Law Team 90.3 A+ 32 Phoenix
Lerner and Rowe - AZ 24.0 F 32 Phoenix
AZ Premises Law 49.0 D 30 Phoenix
Attorney Roster 2 found
NameLocationPractice
David Wattel Chandler, Arizona personal-injury
Michael York II Phoenix, Arizona personal-injury

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