38F
Sophistication Index

Ward & Glass

HQ Norman, OK#5 of 8 wardglasslaw.com Tel 4052534031

Ward & Glass is a Norman, Oklahoma-based personal injury firm running 11 technologies across 9 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Ward & Glass ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
CMS 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Voyagebenefitsllc 32.0 100.0% Engagement Specialists
Dimmock Law Group 34.5 100.0% Basic Tech Adopters
Assurtrak 34.5 100.0% Basic Tech Adopters
Eastsideinsuranceflorida 33.5 100.0% Basic Tech Adopters
Escobar & Associates Law Firm 41.5 100.0% Basic Tech Adopters
Pistoriolaw 32.0 100.0% Basic Tech Adopters
David K. Kremin & Associates, P.C. 34.5 100.0% Basic Tech Adopters
SMITH LC 28.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F — Norman you
The Bedford Law Group 34.5 F 23 Oklahoma City
The Swain Law Firm 64.0 C+ 21 Oklahoma City
Abel Law Firm 74.0 B 15 Oklahoma City
Whitten Burrage 78.5 B+ 15 Oklahoma City
Graves McLain 91.0 A+ 13 Tulsa
Office Locations 1 offices
Headquarters
Norman, OK
1601 36Th Ave Nw, 73072

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