14F
Sophistication Index

Ward Black Law

Ward Black Law is one of the largest woman-owned law firms in North Carolina. The firm represents people in accident injury, vaccine injury, workers'​ compensation, drug injuries, veterans disability,…

HQ Greensboro, NC#21 of 27 Attorneys 1 wardblacklaw.com Tel 3363332244 Est. 2007
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Ward Black Law is a Greensboro, North Carolina-based personal injury firm running 12 technologies across 9 categories. Key investments include Facebook Pixel for analytics, TVSquared for advertising & Help Scout for chat & intake. Within the Awareness-Only Firms segment (7,198 firms), Ward Black Law ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
Advertising 1
TVSquared
Analytics 2
Facebook Pixel Microsoft Clarity
Chat & Intake 1
Help Scout
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
JS Library 1
jQuery
Programming Language 1
PHP
Structured Data 2
Schema.org (LegalService) Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Scottvicknair 46.8 97.6% Conversion-Focused Firms
Brad Johnson Injury Law 75.8 97.1% Conversion-Focused Firms
pfeiferlawfirm.net 62.0 96.9% Conversion-Focused Firms
Blackwell Ruiz 71.0 96.8% Conversion-Focused Firms
Coletrane & Messersmith 66.0 96.5% Conversion-Focused Firms
cousinbenny.com 55.5 96.3% Conversion-Focused Firms
Glacier Law Firm 71.0 96.3% Conversion-Focused Firms
GOLDLAW - Law Offices of Craig Goldenfarb, PA 39.5 96.2% Conversion-Focused Firms
Funnel Coverage 1/4 stages
Awareness
40%
Facebook Pixel
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Ward Black Law 13.5 F 1 Greensboro you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Greensboro, NC
208 W Wendover Ave, 27401

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