64C+
Sophistication Index

wardandsmithpersonalinjury.com

Attorneys 11 wardandsmithpersonalinjury.com
Claim Profile →

wardandsmithpersonalinjury.com is a personal injury law firm with a C+ technology grade. Key investments include Google Analytics for analytics, SimplyConvert for intake software & accessiBe for accessibility. The firm has 11 office locations. wardandsmithpersonalinjury.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
44.7% Percentile
#3227 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
accessibility 1
CMS 1
Email Security 1
Fonts 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
cdrlawtn.com 21.0 100.0% Awareness Leaders
kimmelcarter 18.5 100.0% Awareness Leaders
zabrisk.com 14.5 100.0% Awareness-Only Firms
Belal Hamideh Law P.C. 39.5 100.0% Conversion-Focused Firms
Shay & Associates Law Firm 18.5 100.0% Awareness Leaders
rexandersonpc.com 14.5 100.0% Awareness-Only Firms
Mn Benefits 14.5 100.0% Awareness-Only Firms
Warren & Swanson, PLLC 17.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
SimplyConvert
Retention
0%
2 enterprise-grade tools conversion stack (SimplyConvert)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Lynwood P. Evans Concord, North Carolina personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim wardandsmithpersonalinjury.com →