18F
Sophistication Index

kimmelcarter

kimmelcarter specializes in representing clients in personal injury claims, focusing on workers' compensation, car accidents, pedestrian accidents, and nursing home neglect in Delaware.

HQ Newark, DE#1 of 2 Attorneys 1 kimmelcarter.com Tel 3025656100 Est. 1972
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kimmelcarter is a Newark, Delaware-based personal injury firm running 10 technologies across 7 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Wix for cms. kimmelcarter is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
22.5% Percentile
#1907 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
Analytics 3
Facebook Pixel Google Analytics Sentry
Chat & Intake 1
Help Scout
CMS 1
Wix
Email Infrastructure 1
Microsoft 365
JS Framework 1
React
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
cdrlawtn.com 21.0 100.0% Awareness Leaders
zabrisk.com 14.5 100.0% Awareness-Only Firms
Belal Hamideh Law P.C. 39.5 100.0% Conversion-Focused Firms
Shay & Associates Law Firm 18.5 100.0% Awareness Leaders
rexandersonpc.com 14.5 100.0% Awareness-Only Firms
Mn Benefits 14.5 100.0% Awareness-Only Firms
Warren & Swanson, PLLC 17.5 100.0% Awareness-Only Firms
burkfirm.com 18.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
kimmelcarter 18.5 F 1 Newark you
Schwartz and Schwartz, Attorneys at Law, P.A. 42.5 D 9 Dover
Pratcher Krayer 78.8 B+ 5 Wilmington
Office Locations 1 offices
Headquarters
Newark, DE
56 W Main St, 19702

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Misty Firm Data Analyst Top Law Dog