What technology does Underwood Law Firm use?

Underwood Law Firm uses 20 technologies across 16 categories. Key tools include Google Analytics, Google Tag Manager, CallRail, Cloudflare, Help Scout & HubSpot Chat.

How does Underwood Law Firm rank among PI law firms?

Underwood Law Firm ranks #1015 out of 5,831 firms in the Conversion-Focused Firms segment with a 76.0 Sophistication Index (B+ grade), outperforming 83% of personal injury firms nationally.

How many attorneys does Underwood Law Firm have?

Underwood Law Firm has an office in Amarillo, Texas.

What is Underwood Law Firm's digital marketing strategy?

Underwood Law Firm covers 3 of 4 marketing funnel stages: Awareness, Engagement & Conversion. This comprehensive approach earns a B+ technology grade.

What firms are similar to Underwood Law Firm?

Firms comparable to Underwood Law Firm in Texas include Packard Law Firm, The Erwin Law Firm, LLP, The Matthews Firm & Nemeroff Law Firm. These firms share similar size and market position.

Underwood Law Firm Uses Google Analytics & Help Scout

Underwood Law Firm is a Amarillo, Texas-based personal injury firm running 20 technologies across 16 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. Within the Conversion-Focused Firms segment (5,831 firms), Underwood Law Firm ranks #1015 and outperforms 83% of peers on technology adoption.

Technology Stack 20 tools detected

Analytics 2

Google Analytics Google Tag Manager

Call Tracking 1

CallRail

CDN 1

Cloudflare

Chat & Intake 2

Help Scout HubSpot Chat

CMS 2

HubSpot CMS Hub WordPress

Email Infrastructure 2

Google Workspace Microsoft 365

Fonts 1

Google Fonts

Forms 1

Contact Form 7

Intake Software 1

Intaker

JS Library 1

jQuery

Page Builder 1

Oxygen Builder

Programming Language 1

PHP

Scheduling 1

Calendly

Security 1

Google reCAPTCHA

Structured Data 1

Schema.org (LegalService)

UI Framework 1

Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

behind

Advertising

behind

Intake

ahead

CRM / Case

behind

SEO

behind

on-par

Content

ahead

Platform

ahead

Your firm Segment avg

True Competitors by tech DNA similarity

Firm	Score	Similarity	Segment
Law Office of Shane McClelland, PLLC	78.0	99.0%	Conversion-Focused Firms
Choulos Choulos & Wyle	78.0	99.0%	Conversion-Focused Firms
Miller & Hine, LLC	78.0	98.9%	Conversion-Focused Firms
Your Traffic Ticket Lawyer, LLC	78.0	98.7%	Conversion-Focused Firms
We Win Injury Law	74.0	98.7%	Conversion-Focused Firms
Frost Law	45.0	98.5%	Conversion-Focused Firms
The Kyle Law Firm	65.0	98.5%	Conversion-Focused Firms
Fulmer Sill	63.5	98.5%	Conversion-Focused Firms

Funnel Coverage 3/4 stages

Awareness

60%

Google Analytics · Google Tag Manager

Engagement

80%

Calendly · Contact Form 7 · HubSpot Chat

Conversion

60%

CallRail · Intaker

Retention

conversion stack (CallRail, Intaker)

Technology Opportunities used by peers

Cloudflare Web Analytics

33.7% of Conversion-Focused Firms

Facebook Pixel

30.5% of Conversion-Focused Firms

Divi

29.3% of Conversion-Focused Firms

All in One SEO

28.8% of Conversion-Focused Firms

Gravity Forms

27.3% of Conversion-Focused Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Underwood Law Firm	76.0	B+	1	Amarillo	you
Packard Law Firm	26.0	F	10	San Antonio
The Erwin Law Firm, LLP	9.5	F	10	San Marcos
The Matthews Firm	9.5	F	10	Houston
Nemeroff Law Firm	33.5	F	10	Houston
Dobbs & Porter	64.0	C+	10	Tyler

Office Locations 1 offices

Headquarters
Amarillo, TX

500 S Taylor St Unit 233, 79101-2446

Underwood Law Firm

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