60C+
Sophistication Index

thismadison.com

Attorneys 1 thismadison.com

thismadison.com is a personal injury law firm with a C+ technology grade. Key investments include Cloudflare Web Analytics for analytics, The Trade Desk for advertising & SendGrid for email marketing. Within the Retention Innovators segment (1,852 firms), thismadison.com ranks #635 and outperforms 66% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
65.7% Percentile
#635 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 14 tools detected
Advertising 1
CMS 1
Email Marketing 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Trustwell Law Group LLP 64.5 100.0% Conversion-Focused Firms
Ahiabenefits 27.0 100.0% Awareness Leaders
Distinguishedchoice 16.3 99.1% Awareness Leaders
Associates and Bruce L. Scheiner, Attorneys for the Injured 44.3 98.7% Basic Tech Adopters
Floridamic 29.8 98.5% Basic Tech Adopters
Flanagan Law 20.3 98.5% Awareness Leaders
sanchezburke.com 81.5 98.0% Conversion-Focused Firms
The Farias Firm, PC 67.5 98.0% Minimalist Tech Users
Funnel Coverage 3/4 stages
Awareness
96%
Google Analytics · Google Tag Manager · Simpli.fi · The Trade Desk
Engagement
40%
YouTube
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size

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