54C-
Sophistication Index

The West Law Firm

HQ Shawnee, OK#2 of 2 thewestlawfirm.com Tel 4052750040
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The West Law Firm is a Shawnee, Oklahoma-based personal injury firm running 9 technologies across 9 categories. Key investments include Google Analytics for analytics, Podium for chat & intake & CallTrackingMetrics for call tracking. The West Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
30.2% Percentile
#4072 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 9 tools detected
Analytics 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Structured Data 1
UI Framework 1
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Graybirdinsurance 24.0 100.0% Engagement Specialists
abelsannes.com 30.5 100.0% Conversion-Focused Firms
Agnittiinsurance 13.5 100.0% Engagement Specialists
NW Injury Law Center 49.5 100.0% Conversion-Focused Firms
NextLaw PLLC 34.5 100.0% Conversion-Focused Firms
The Terry Law Firm 37.5 100.0% Conversion-Focused Firms
Mauro & Mauro, Attorneys at Law 24.0 100.0% Minimalist Tech Users
Edward M Bernstein & Associates 30.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Podium
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
53.5 C- — Shawnee you
The Bedford Law Group 34.5 F 23 Oklahoma City
The Swain Law Firm 64.0 C+ 21 Oklahoma City
Abel Law Firm 74.0 B 15 Oklahoma City
Whitten Burrage 78.5 B+ 15 Oklahoma City
Graves McLain 91.0 A+ 13 Tulsa
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Shawnee, OK
124 W Highland St, 74801-6734

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