10F
Sophistication Index

Harrison Davis Morrison Jones

Harrison Davis Morrison Jones is a team of talented civil trial lawyers based in Texas. With offices in Central and East Texas, they have a deep-rooted reputation for getting real results for their cl…

HQ Waco, TX#10 of 15 Attorneys 1 thetriallawyers.com Tel 2547613300
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Harrison Davis Morrison Jones is a Waco, Texas-based personal injury firm running 14 technologies across 10 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & WordPress for cms. Harrison Davis Morrison Jones is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
42.1% Percentile
#4170 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 14 tools detected
Analytics 2
Google Analytics Google Tag Manager
Chat & Intake 1
Help Scout
CMS 1
WordPress
Email Infrastructure 1
Google Workspace
Fonts 2
Font Awesome Google Fonts
JS Library 1
jQuery
Page Builder 2
Avada WPBakery
Programming Language 1
PHP
Structured Data 1
Schema.org (LegalService)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Martin/Martin, Inc. 10.5 98.7% Awareness-Only Firms
Coffey, Senger, Hancock & Harmon, PLLC 10.5 98.7% Awareness-Only Firms
Weimar Law Offices 10.5 98.7% Awareness-Only Firms
timfleminglaw.com 14.5 98.5% Awareness-Only Firms
Montag Law Office Lincoln 9.5 98.2% Awareness-Only Firms
The Huff Law Firm 14.5 98.1% Awareness-Only Firms
Falsani, Balmer, Peterson & Quinn 14.5 98.1% Awareness-Only Firms
Collison Law Offices Ltd. 9.5 98.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Harrison Davis Morrison Jones 10.5 F 1 Waco you
Packard Law Firm 26.0 F 10 San Antonio
Dobbs & Porter 64.0 C+ 10 Tyler
The Matthews Firm 9.5 F 10 Houston
Nemeroff Law Firm 33.5 F 10 Houston
Carrillo|Sipes|Tibbels, PLLC 73.5 B 10 Decatur
Office Locations 1 offices
Headquarters
Waco, TX
5 Ritchie Rd, 76712-8555

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