33F
Sophistication Index

thesmallfirm.com

Attorneys 1 thesmallfirm.com

thesmallfirm.com is a personal injury law firm with a F technology grade. Key investments include Facebook Pixel for analytics, Apple Business Chat for chat & intake & Microsoft 365 for email infrastructure. Within the Awareness Leaders segment (2,459 firms), thesmallfirm.com ranks #895 and outperforms 64% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
63.6% Percentile
#895 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
Chat & Intake 1
Email Infrastructure 1
Fonts 1
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
treidlawfirm.com 19.5 99.8% Awareness Leaders
Harrell Insurance 19.5 99.3% Awareness Leaders
Gh2Benefits 15.5 99.0% Awareness Leaders
FeganScott 19.5 98.8% Awareness Leaders
Iglesiasinsurance 18.5 98.8% Awareness Leaders
Sebandainsurancefranchisefiftyfive 23.5 98.7% Awareness Leaders
Sebandainsurancefranchiseninety 23.5 98.7% Awareness Leaders
Sebandainsurancefranchisefortyeight 23.5 98.7% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Apple Business Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
Local Competitors same state, similar size

No comparable firms found.

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Misty
Misty Firm Data Analyst Top Law Dog