51C-
Sophistication Index

The Morgan Law Firm, LLC

HQ South Bend, IN#5 of 10 themorganlawfirm.net Tel 8007077070

The Morgan Law Firm, LLC is a South Bend, Indiana-based personal injury firm running 12 technologies across 12 categories. Key investments include Google Tag Manager for analytics, Contact Form 7 for forms & CallRail for call tracking. The Morgan Law Firm, LLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
27.4% Percentile
#4234 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Slocumb Law Firm LLC 38.5 100.0% Basic Tech Adopters
Schneider Law Firm 58.5 100.0% Conversion-Focused Firms
Buddoo and Associates 38.5 100.0% Basic Tech Adopters
Fisher Injury Lawyers 66.5 100.0% Conversion-Focused Firms
tourtlottefirm.com 25.0 100.0% Basic Tech Adopters
Colbert Cooper Hill 54.5 100.0% Conversion-Focused Firms
Citywide Law Group 39.5 100.0% Basic Tech Adopters
Mark Schiffrin P. A. 14.5 100.0% Awareness-Only Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- — South Bend you
Wagner Reese Llp. 81.5 A- 47 Carmel
Parr Richey Frandsen Patterson Kruse Llp. 65.0 B- 42 Lebanon
Garrison Law Firm, LLC 34.5 F 32 Indianapolis
Theodoros & Rooth, P.C. 65.0 B- 27 Merrillville
Keller & Keller 69.0 B- 23 Granger
Office Locations 1 offices
Headquarters
South Bend, IN
1202 Lincoln Way E, 46601-3729

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