28F
Sophistication Index

Malin and Kutinsky PC

HQ Farmington Hills, MI#6 of 20 themklawfirm.com Tel 5864821929

Malin and Kutinsky PC is a Farmington Hills, Michigan-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Malin and Kutinsky PC is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
22.0% Percentile
#5302 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pishko Kalarites, P.A. 29.0 100.0% Engagement Specialists
Parker Daniels Kibort LLC 28.0 100.0% Basic Tech Adopters
Karp & Hart Law Offices 34.5 100.0% Basic Tech Adopters
Wells Law 23.0 100.0% Engagement Specialists
Mintinsuranceagency 34.5 100.0% Basic Tech Adopters
The McClain Firm 28.0 100.0% Basic Tech Adopters
Oldham Law 34.5 100.0% Basic Tech Adopters
devinfoklaw.com 29.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Contact Form 7 · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
28.0 F — Farmington Hills you
Mike Morse Law Firm 95.0 A+ 356 Southfield
Sommers Schwartz PC 83.3 A- 149 Southfield
Buckfire Law 93.8 A+ 129 Southfield
Neumann Law Group 36.3 F 124 Traverse City
Conybeare Law Office 70.0 B 74 Saint Joseph
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Farmington Hills, MI
30777 Northwestern Hwy, 48334-2549

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