34F
Sophistication Index

The Johnson Injury Firm

HQ Richmond, VA#29 of 64 Attorneys 1 thejohnsoninjuryfirm.com Tel 8042629000

The Johnson Injury Firm is a Richmond, Virginia-based personal injury firm running 14 technologies across 12 categories. Key investments include Google Analytics for analytics, TVSquared for advertising & Intaker for intake software. The Johnson Injury Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
7.9% Percentile
#5368 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Advertising 1
Analytics 1
CMS 1
Email Infrastructure 2
Fonts 1
Intake Software 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Shea & Shea, A Professional Law Corporation 35.5 97.6% Basic Tech Adopters
Pastran & Garcia 29.5 96.9% Conversion-Focused Firms
Garcia Injury Law 29.5 96.9% Conversion-Focused Firms
Garcia Injury Law 29.5 96.9% Conversion-Focused Firms
BRETT KOBES 33.5 96.6% Conversion-Focused Firms
Husain Law 29.5 96.6% Conversion-Focused Firms
Byron Carlson Petri & Kalb LLC 49.0 96.6% Conversion-Focused Firms
MyPhillyLawyer 9.5 96.6% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 1 Richmond you
The Law Offices of Daniel L. Crandall & Associates 84.3 A- 10 Roanoke
Barney Injury Law 12.0 F 9 Virginia Beach
Alex Taylor Law, PLC 20.0 F 9 Richmond
Blankingship & Keith 9.5 F 9 Fairfax
Correll Law Firm, PLC 50.0 C- 9 Winchester
Office Locations 1 offices
Headquarters
Richmond, VA
5501 Staples Mill Rd, 23228

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Misty
Misty Firm Data Analyst