49D
Sophistication Index

Byron Carlson Petri & Kalb LLC

At BCPK, LLC, we offer quality legal services and individual attention from attorneys who will really get to know you. Our experienced attorneys assist businesses and individual clients with a full ra…

HQ Edwardsville, IL#5 of 16 Attorneys 1 bcpklaw.com Est. 2004

Byron Carlson Petri & Kalb LLC is a Edwardsville, Illinois-based personal injury firm running 13 technologies across 12 categories. Key investments include Google Tag Manager for analytics, All in One SEO for seo & CallRail for call tracking. Byron Carlson Petri & Kalb LLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
24.1% Percentile
#4425 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Email Security 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
BRETT KOBES 33.5 100.0% Conversion-Focused Firms
Husain Law 29.5 100.0% Conversion-Focused Firms
Carlson & Jones, P.A. 34.5 100.0% Conversion-Focused Firms
Talley, Turner, Stice & Bertman 34.5 100.0% Conversion-Focused Firms
Madalon Law 49.0 98.1% Basic Tech Adopters
Halelaw 30.5 98.1% Engagement Specialists
Jim Adler 57.5 97.7% Conversion-Focused Firms
invictus-law.com 25.0 97.7% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.0 D 1 Edwardsville you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Edwardsville, IL
411 Saint Louis Street, 62025

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