34F
Sophistication Index

The Horwitz Law Group

HQ Chicago, IL#150 of 383 Attorneys 1 thehorwitzlawgroup.com Tel 3126419200

The Horwitz Law Group is a Chicago, Illinois-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Tag Manager for analytics, Gravity Forms for forms & UserWay for accessibility. The Horwitz Law Group is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
accessibility 1
CMS 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
BRASSFIELD KRUEGER & RAMLOW, LTD. 33.5 100.0% Basic Tech Adopters
paulrossilaw.com 60.5 99.0% Basic Tech Adopters
hamptonworkerscomp.com 56.5 98.8% Basic Tech Adopters
Scott Hamblin 60.5 98.8% Basic Tech Adopters
indianacriminallawyer.net 56.5 98.6% Basic Tech Adopters
Hampton Injury Law 30.5 98.5% Basic Tech Adopters
Marks Law Firm 34.5 98.5% Basic Tech Adopters
boatlaw.com 49.0 98.5% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 1 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
The Bryant Law Group 0.0 F 10 Chicago
Lawler Brown Law Firm 59.5 C 10 Marion
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Chicago, IL
115 S Lasalle St, 60603

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Misty Firm Data Analyst Top Law Dog