41D
Sophistication Index

thehortongroup.com

thehortongroup.com

thehortongroup.com is a personal injury law firm with a D technology grade. Key investments include Google Analytics for analytics, The Trade Desk for advertising & WordPress for cms. Within the Awareness Leaders segment (2,459 firms), thehortongroup.com ranks #340 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
86.2% Percentile
#340 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 13 tools detected
Advertising 1
CMS 1
Email Security 1
Fonts 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
on-par
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Aliblankner 55.0 100.0% Basic Tech Adopters
oxfordlehr.com 26.8 99.2% Awareness Leaders
Flanagan 20.3 99.2% Awareness Leaders
ingberprovost.com 34.5 99.2% Conversion-Focused Firms
toumalawgroup.com 35.5 99.2% Conversion-Focused Firms
Toresco & Simonelli 76.3 99.0% Conversion-Focused Firms
Arizona Injury Lawyer 43.5 98.3% Conversion-Focused Firms
Naqvi Injury 81.0 98.1% Conversion-Focused Firms
Funnel Coverage 1/4 stages
Awareness
96%
Google Analytics · Google Tag Manager · LinkedIn Insight · The Trade Desk
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size

No comparable firms found.

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