73B
Sophistication Index

The Hawk Firm

"There’s no doubt that Hawk is one of the greatest attorneys in the state...Hawk is a bit more expensive than other attorneys, but you can believe that he’s well worth it." - Curtis F of ReverbPress …

HQ Augusta, GA#4 of 20 thehawkfirm.com Tel 7067248537 Est. 1984

Founded in 1984, The Hawk Firm combines 42 years of personal injury experience with a 15-tool technology stack across 13 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & CallRail for call tracking. Within the Retention Innovators segment (1,852 firms), The Hawk Firm ranks #385 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
79.2% Percentile
#385 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Practice Management 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
ahead
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
mignuccilawfirm.com 56.5 97.7% Basic Tech Adopters
Tario & Associates, P.S. 64.5 97.7% Conversion-Focused Firms
Condeni Law Firm LLC 52.0 97.6% Conversion-Focused Firms
Paulozzi LPA Injury Lawyers 52.0 97.6% Conversion-Focused Firms
Barry Deacon Law 44.5 97.6% Basic Tech Adopters
Altman Nussbaum Shunnarah Trial Attorneys 54.5 97.6% Conversion-Focused Firms
hamptonroadslawfirm.com 48.0 97.6% Conversion-Focused Firms
sfvlaw.com 61.0 97.6% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · YouTube
Conversion
40%
CallRail
Retention
40%
Lawmatics
full-funnel coverage conversion stack (CallRail) retention stack (Lawmatics)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
73.0 B — Augusta you
Slappey & Sadd, Llc 39.5 F 73 Atlanta
McArthur Law Firm 52.5 C- 64 Macon
Parks, Chesin & Walbert, P.C. 25.0 F 54 Atlanta
John Foy & Associates 79.5 B+ 52 Atlanta
Blasingame 70.0 B 47 Athens
Office Locations 1 offices
Headquarters
Augusta, GA
448 Telfair St, 30901

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim thehawkfirm.com →