Sophistication Index
The Bassett Firm
MISSION STATEMENT A man lies in a ditch, unable to rise on his own and at the mercy of others wishing to do him harm. Hundreds pass by; including those whom the man believed his closest friends, faili…
The Bassett Firm is a Dallas, Texas-based personal injury firm running 12 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Business & Commercial cases. Within the Conversion-Focused Firms segment (5,831 firms), The Bassett Firm ranks #2033 and outperforms 65% of peers on technology adoption.
Technology Stack
12 tools detected
Analytics
3
Call Tracking
1
CMS
1
Email Security
1
Page Builder
1
Performance
1
Programming Language
1
SEO
1
Structured Data
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| barrettlawgroup.com | 64.0 | 100.0% | Conversion-Focused Firms |
| attorneychrismiller.com | 64.0 | 100.0% | Conversion-Focused Firms |
| traffictickets.com | 48.3 | 100.0% | Conversion-Focused Firms |
| Hamassian Law APC | 64.0 | 100.0% | Conversion-Focused Firms |
| burckhardlaw.com | 64.0 | 100.0% | Conversion-Focused Firms |
| onealbrownlaw.com | 64.0 | 100.0% | Conversion-Focused Firms |
| O'Neal Law Offices | 64.0 | 100.0% | Conversion-Focused Firms |
| sbmesq.com | 64.0 | 100.0% | Conversion-Focused Firms |
Funnel Coverage
2/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
40%
Invoca
Retention
0%
4 enterprise-grade tools
conversion stack (Invoca)
Technology Opportunities
used by peers
Google Analytics
Microsoft 365
Google Tag Manager
Google Workspace
CallRail
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| The Bassett Firm | 66.5 | B- | 13 | Dallas | you |
| LEONARD B. GABBAY | 4.0 | F | 19 | Austin | |
| Joe Lopez Law | 43.5 | D | 19 | Austin | |
| Davis Law Firm | 28.5 | F | 19 | San Antonio | |
| Cesar Ornelas Injury Law | 91.0 | A+ | 19 | San Antonio | |
| McKinney Vos | 34.5 | F | 19 | Austin |
Attorney Roster
1 found
| Name | Location | Practice |
|---|---|---|
Office Locations
1 offices
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