34F
Sophistication Index

McKinney Vos

HQ Austin, TX#61 of 149 Attorneys 19 mckinneyvos.com

McKinney Vos operates 20 offices across TX & Texas, backed by 11 technologies spanning 8 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. The firm has 2 attorneys & 20 office locations. Within the Basic Tech Adopters segment (6,792 firms), McKinney Vos ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Galvan Capital 9.5 100.0% Awareness-Only Firms
Clifford Law Offices 9.5 100.0% Awareness-Only Firms
Marketmedicareadvisors 10.5 100.0% Awareness-Only Firms
Monte J. White and Associates, P.C. 23.0 100.0% Basic Tech Adopters
Randallmossins 9.5 100.0% Awareness-Only Firms
warrenmajorllp.com 13.5 100.0% Awareness-Only Firms
Hightower | Capellan 9.5 100.0% Awareness-Only Firms
New York Health & Hospitals Corp. 0.0 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 19 Austin you
Walker & Hunter 50.8 C- 28 Houston
Watson & Watson, Attorneys at Law, PLLC 22.5 F 28 Bastrop
Mukerji Law Firm 27.0 F 28 Houston
Rad Law Firm 74.0 B 28 Dallas
Luis A. Perez Law 78.8 B+ 28 Dallas
Attorney Roster 2 found
NameLocationPractice
Jessica McKinney San Angelo, Texas personal-injury

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