What technology does Swanson O'Dell use?

Swanson O'Dell uses 12 technologies across 9 categories. Key tools include Facebook Pixel, Google Tag Manager, WordPress, Microsoft 365, Adobe Fonts & Google Fonts.

How does Swanson O'Dell rank among PI law firms?

Swanson O'Dell ranks #3153 out of 6,792 firms in the Basic Tech Adopters segment with a 34.5 Sophistication Index (F grade), outperforming 54% of personal injury firms nationally.

How many attorneys does Swanson O'Dell have?

Swanson O'Dell has an office in Bakersfield, California.

What is Swanson O'Dell's digital marketing strategy?

Swanson O'Dell covers 2 of 4 marketing funnel stages: Awareness & Engagement. This focused approach earns a F technology grade.

What firms are similar to Swanson O'Dell?

Firms comparable to Swanson O'Dell in California include Law Ofc Kim James Kakadelas, Foldenauer Law Group, Aplc, Raymond E. Frost & Associates & DP Injury Attorneys. These firms share similar size and market position.

Swanson O'Dell Uses Facebook Pixel & Gravity Forms

Swanson O'Dell is a Bakersfield, California-based personal injury firm running 12 technologies across 9 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Swanson O'Dell ranks #3153 and outperforms 54% of peers on technology adoption.

Technology Stack 12 tools detected

Analytics 2

Facebook Pixel Google Tag Manager

CMS 1

WordPress

Email Infrastructure 1

Microsoft 365

Fonts 2

Adobe Fonts Google Fonts

Forms 1

Gravity Forms

JS Library 1

jQuery

Page Builder 1

Divi

Programming Language 1

PHP

UI Framework 2

Bootstrap Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

behind

on-par

Content

ahead

Platform

behind

Your firm Segment avg

Firms with Similar Tech

Firm	Score	Similarity	Segment
Signatureinsurancemi	35.5	99.1%	Basic Tech Adopters
Theplemonsgroup	37.5	98.8%	Basic Tech Adopters
The Law Office of Sara A. Turner, LLC	30.5	98.8%	Basic Tech Adopters
Hamparyan Injury Lawyers	38.5	98.8%	Basic Tech Adopters
Rico Tessandore,	34.5	98.7%	Basic Tech Adopters
Thejwsgroup	34.5	98.6%	Basic Tech Adopters
lilaccitylegal.com	30.5	98.5%	Basic Tech Adopters
Kirkpatrick Law Office	34.5	98.5%	Basic Tech Adopters

Firm	Score	Similarity	Segment
Dean Law Firm, LLC	37.5	100.0%	Basic Tech Adopters
None	30.5	100.0%	Basic Tech Adopters
Idahoinsuranceforless	30.5	100.0%	Basic Tech Adopters
Hwphillips	24.0	100.0%	Basic Tech Adopters
Stevens Martin Vaughn & Tadych, PLLC	30.5	100.0%	Basic Tech Adopters
Saberinsurance	30.5	100.0%	Basic Tech Adopters
Iuainsurance	30.5	100.0%	Basic Tech Adopters
Brokersis	27.0	100.0%	Basic Tech Adopters

Funnel Coverage 2/4 stages

Awareness

60%

Facebook Pixel · Google Tag Manager

Engagement

40%

Gravity Forms

Conversion

Retention

Technology Opportunities used by peers

Google Analytics

89.9% of Basic Tech Adopters

Google Workspace

48.5% of Basic Tech Adopters

Google reCAPTCHA

40.9% of Basic Tech Adopters

Contact Form 7

29.5% of Basic Tech Adopters

Elementor

21.1% of Basic Tech Adopters

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Swanson O'Dell	34.5	F	1	Bakersfield	you
Law Ofc Kim James Kakadelas	13.5	F	10	Carlsbad
Foldenauer Law Group, Aplc	20.0	F	10	San Diego
Raymond E. Frost & Associates	0.0	F	10	Fremont
DP Injury Attorneys	55.5	C	10	San Diego
Singleton Schreiber	68.3	B-	10	Tustin

Attorney Roster 1 found

Name	Location	Practice

Office Locations 1 offices

Headquarters
Bakersfield, CA

330 H St, 93304-2900

Swanson O'Dell

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