48D
Sophistication Index

The Law Office of Sally G. Kelsey

HQ Lawrence, KS#2 of 3 Attorneys 2 strole-kelseylaw.com Tel +1-785-371-0536
Personal Injury Criminal Workers' Compensation
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The Law Office of Sally G. Kelsey is a Lawrence, Kansas-based personal injury firm running 10 technologies across 8 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & WordPress for cms. The firm handles Personal Injury, Criminal, Workers' Compensation cases. Ranked #96 among 2,459 firms in the Awareness Leaders segment, The Law Office of Sally G. Kelsey outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
96.1% Percentile
#96 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
CMS 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
marcusbryantlawfirm.com 48.0 100.0% Awareness Leaders
everlylaw.com 48.0 100.0% Awareness Leaders
highstacklaw.com 10.5 100.0% Awareness-Only Firms
Helsell Fetterman LLP 15.5 100.0% Awareness Leaders
Law Office of Timothy Grabe 13.5 100.0% Awareness-Only Firms
robertskipworthlaw.com 48.0 100.0% Awareness Leaders
Digiglio Law PLLC 14.5 100.0% Awareness-Only Firms
Stabile Law Firm 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
0%
Retention
0%
2 enterprise-grade tools
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D 2 Lawrence you
Hutton & Hutton Law Firm, LLC 37.5 F 10 Wichita
Morefield Speicher Bachman, LC (MSB Law) 45.0 D 10 Overland Park
Biesterveld & Crook, LLC 70.0 B 10 Olathe
Dickerson Oxton 54.5 C- 10 Overland Park
Roth Davies LLC 0.0 F 10 Ste 700
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Lawrence, KS
2601 S. Iowa Street Suite B, 66047

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