30F
Sophistication Index

Spaulding McCullough & Tansil

Spaulding McCullough & Tansil LLP is committed to providing outstanding legal services for businesses and individuals in the Bay Area & beyond. Offering a full range of transactional and business serv…

HQ Santa Rosa, CA#4 of 12 Attorneys 1 smlaw.com Tel 7075241900 Est. 1992

Spaulding McCullough & Tansil is a Santa Rosa, California-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, Mailchimp for email marketing & WordPress for cms. Spaulding McCullough & Tansil is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
14.5% Percentile
#1579 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
Email Marketing 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Cp Ins 30.5 99.7% Retention Innovators
Preferredspecialty 30.5 98.4% Retention Innovators
Markun Zusman Compton 30.5 98.3% Retention Innovators
Straussner Sherman Lonn‚ Treger Helquist 29.5 98.2% Retention Innovators
Newsome Melton 30.5 98.2% Retention Innovators
Ruiz & Smart LLP 30.5 98.2% Retention Innovators
Smith LaCien LLP 29.5 98.2% Retention Innovators
Atlasinsurance 38.5 98.1% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
Mailchimp
retention stack (Mailchimp)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
30.5 F 1 Santa Rosa you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
DP Injury Attorneys 55.5 C 10 San Diego
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
Santa Rosa, CA
90 S E St, 95404-6500

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