30F
Sophistication Index

Markun Zusman Compton

Markun Zusman Compton LLP is a nationwide litigation firm with offices in Los Angeles, San Francisco, Portland, and Boston. We provide high-quality representation and intelligent solutions to our clie…

Attorneys 1 mzclaw.com

Markun Zusman Compton is a Massachusetts-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, SendGrid for email marketing & WordPress for cms. Markun Zusman Compton is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
19.0% Percentile
#1496 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 9 tools detected
CMS 1
Email Infrastructure 1
Email Marketing 1
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hill & Moin 10.5 100.0% Awareness-Only Firms
Weycer, Kaplan, Pulaski & Zuber, P.C. 10.5 100.0% Awareness-Only Firms
Michigan Workers Comp Lawyers 8.0 100.0% Minimalist Tech Users
Grefe & Sidney, PLC 14.5 100.0% Awareness-Only Firms
Bay Mediation & Arbitration Services 29.0 100.0% Awareness Leaders
Adventhealth 24.0 100.0% Awareness-Only Firms
Donald H. Beskind, P.A. 10.5 100.0% Awareness-Only Firms
seanclaytonlaw.com 14.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
30.5 F 1 you
FitzGerald Law Company 61.0 C+ 10 Boston
Warner, Federico & Ryan LLP 24.0 F 10 Boston
The Law Offices of Sean Cole 0.0 F 10 Worcester
Tyner Law Offices 0.0 F 10 Chelmsford
Ballin & Associates, LLC 90.0 A+ 9 Foxborough

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