34F
Sophistication Index

Smith & Hassler

HQ Houston, TX#274 of 906 Attorneys 1 smithhassler.com Tel 7137391250

Smith & Hassler is a Houston, Texas-based personal injury firm running 8 technologies across 7 categories. Key investments include Google Tag Manager for analytics, Contact Form 7 for forms & WordPress for cms. Smith & Hassler is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
44.4% Percentile
#3775 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 8 tools detected
Analytics 1
CMS 1
Email Security 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Smith & Hassler 33.5 100.0% Basic Tech Adopters
Sirulniklaw 34.5 97.9% Basic Tech Adopters
Stibbs & Co., P.C. 34.5 97.6% Basic Tech Adopters
ltlegalteam.com 34.5 97.5% Basic Tech Adopters
Hayworthchaney 38.5 97.4% Basic Tech Adopters
Keller Grover LLC 37.5 97.3% Basic Tech Adopters
The Moulton Law Firm PLLC 24.0 97.2% Engagement Specialists
Davis & Gelshenen LLP 37.5 97.2% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F 1 Houston you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Houston, TX
1225 North Loop W, 77008

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Misty
Misty Firm Data Analyst Top Law Dog