38F
Sophistication Index

Davis & Gelshenen LLP

HQ Milwaukee, WI#17 of 55 dgattorneys.com Tel 7144623180

Davis & Gelshenen LLP is a Milwaukee, Wisconsin-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Davis & Gelshenen LLP ranks #2532 and outperforms 63% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
62.7% Percentile
#2532 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
Email Security 1
Fonts 1
Forms 1
JS Framework 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Benefitcompany 53.5 100.0% Retention Innovators
Preuss | Foster Law 47.0 100.0% Retention Innovators
Woolf, McClane, Bright, Allen & Carpenter, PLLC 48.0 100.0% Retention Innovators
JOSEPH GREENWALD & LAAKE PC 37.5 100.0% Basic Tech Adopters
Coombs & Dunlap LLP 48.0 100.0% Basic Tech Adopters
Weir Greenblatt Pierce LLP 61.5 100.0% Retention Innovators
Lincolnderr 43.0 100.0% Retention Innovators
Tomalas Law Firm 45.5 100.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
37.5 F — Milwaukee you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Milwaukee, WI
1851 E 1st St

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