66B-
Sophistication Index

simmrinlawgroup.com

Attorneys 25 simmrinlawgroup.com

simmrinlawgroup.com is a personal injury law firm with a B- technology grade. Key investments include Ahrefs for analytics, Help Scout for chat & intake & Contact Form 7 for forms. The firm has 25 office locations. Ranked #115 among 6,792 firms in the Basic Tech Adopters segment, simmrinlawgroup.com outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.3% Percentile
#115 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 18 tools detected
accessibility 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Justicepays 68.3 99.7% Conversion-Focused Firms
Cellino & Barnes 69.3 99.7% Conversion-Focused Firms
DeVaughn James Injury Lawyers 57.0 99.4% Conversion-Focused Firms
Burnett & Williams 29.0 99.4% Basic Tech Adopters
broussard hart 76.0 99.4% Conversion-Focused Firms
Howard Injury Law 64.5 99.4% Conversion-Focused Firms
Jacobs and Jacobs Injury Law Group 59.0 99.4% Basic Tech Adopters
Utopia Ins 40.5 99.4% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Ahrefs · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Wistia
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Michael A Simmrin Hesperia, California personal-injury

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