82A-
Sophistication Index

Phillips & Pelly

HQ San Diego, CA#3 of 286 Attorneys 42 sdinjury.com Tel 7609459962
Claim Profile →

Phillips & Pelly operates 43 offices across CA & California, backed by 15 technologies spanning 11 categories. Key investments include Bing Ads for analytics, ClickCease for ad fraud & CallRail for call tracking. The firm has 2 attorneys & 43 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Phillips & Pelly outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Ad Fraud 1
Call Tracking 1
CMS 1
Fonts 1
JS Library 1
Maps 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
johnwallachlaw.com 46.0 98.9% Basic Tech Adopters
Kendall Law Firm 83.3 98.6% Conversion-Focused Firms
sanchezburke.com 81.5 98.4% Conversion-Focused Firms
Amanda Demanda Law Group 60.5 98.4% Conversion-Focused Firms
jdwarlick.com 57.5 98.4% Basic Tech Adopters
khayoumilawfirm.com 72.5 98.2% Conversion-Focused Firms
tomsiegellaw.com 77.5 98.2% Conversion-Focused Firms
gunterlawgroupnc.com 77.5 98.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Bing Ads · Google Analytics · Google Tag Manager
Engagement
60%
Microsoft Clarity · Wistia
Conversion
60%
CallRail · ClickCease
Retention
0%
4 paid tools conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 42 San Diego you
Jachimowicz Law Group 66.5 B- 63 San Jose
TorkLaw 93.0 A+ 63 Irvine
Johnson Attorneys Group 79.0 B+ 63 Newport Beach
Silverthorne Attorneys 23.0 F 62 Ladera Ranch
BraffLaw Personal Injury Law Firm 24.0 F 62 Los Angeles
Attorney Roster 2 found
NameLocationPractice
Stacey O'Neill Tracy, California personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim sdinjury.com →