64C+
Sophistication Index

Smith, Carrillo & Reeder

HQ Anderson, IN#1 of 4 Attorneys 3 scrlaw.net Tel +1-765-393-8894
Criminal Law DUI/DWI Drug Charges Divorce Custody & Visitation Family Law Adoption Personal Injury +2

Smith, Carrillo & Reeder is a Anderson, Indiana-based personal injury firm running 12 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Criminal Law, DUI/DWI, Drug Charges, Divorce cases. Within the Conversion-Focused Firms segment (5,831 firms), Smith, Carrillo & Reeder ranks #2729 and outperforms 53% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
53.2% Percentile
#2729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
barrettlawgroup.com 64.0 100.0% Conversion-Focused Firms
attorneychrismiller.com 64.0 100.0% Conversion-Focused Firms
traffictickets.com 48.3 100.0% Conversion-Focused Firms
Hamassian Law APC 64.0 100.0% Conversion-Focused Firms
burckhardlaw.com 64.0 100.0% Conversion-Focused Firms
onealbrownlaw.com 64.0 100.0% Conversion-Focused Firms
O'Neal Law Offices 64.0 100.0% Conversion-Focused Firms
sbmesq.com 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.0 C+ 3 Anderson you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Anderson, IN
936 Meridian Street, 46016

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