Sophistication Index
Scale Marketing
Scale Marketing is a full-service marketing agency based in Chicago and Dallas. They are passionate about understanding their clients' businesses and helping them achieve their marketing goals. Scale …
Scale Marketing is a Chicago, Illinois-based personal injury firm running 13 technologies across 12 categories. Key investments include Google Tag Manager for analytics, HubSpot Chat for chat & intake & Ninja Forms for forms. Within the Basic Tech Adopters segment (6,792 firms), Scale Marketing ranks #1754 and outperforms 74% of peers on technology adoption.
Technology Stack
13 tools detected
Analytics
1
CMS
1
Compliance
1
Email Infrastructure
1
Fonts
1
Forms
1
JS Library
1
Page Builder
1
Programming Language
1
Structured Data
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Costanza Law Firm | 33.5 | 100.0% | Conversion-Focused Firms |
| jarnoldlaw.com | 46.5 | 100.0% | Basic Tech Adopters |
| Koch & Brim Llp. | 65.0 | 100.0% | Conversion-Focused Firms |
| Goldman Law, LLC | 47.0 | 100.0% | Conversion-Focused Firms |
| bpcounsel.com | 57.5 | 100.0% | Conversion-Focused Firms |
| Silver Injury Law | 57.0 | 100.0% | Conversion-Focused Firms |
| Jeff Roberts & Associates | 50.0 | 100.0% | Basic Tech Adopters |
| Stanley Law Firm SC | 62.5 | 100.0% | Conversion-Focused Firms |
Funnel Coverage
2/4 stages
Awareness
40%
Google Tag Manager
Engagement
60%
HubSpot Chat · Ninja Forms
Conversion
0%
Retention
0%
Technology Opportunities
used by peers
Google Analytics
Microsoft 365
Google reCAPTCHA
Gravity Forms
Contact Form 7
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Scale Marketing | 41.0 | D | 1 | Chicago | you |
| Donald W Fohrman & Associates | 28.0 | F | 10 | Elmhurst | |
| Lawler Brown Law Firm | 59.5 | C | 10 | Marion | |
| The Bryant Law Group | 0.0 | F | 10 | Chicago | |
| Attorneys of Chicago Personal Injury Lawyers | 61.0 | C+ | 10 | Chicago | |
| Corboy & Demetrio | 66.5 | B- | 10 | Chicago |
Office Locations
1 offices
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