32F
Sophistication Index

Roux Advertising

Roux Advertising is an advertising agency that specializes in marketing for law firms, providing strategy, media buying, creative, digital, and analytics services to help grow law firms.

HQ New Orleans, LA#35 of 89 Attorneys 1 rouxadvertising.com Est. 2022
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Roux Advertising is a New Orleans, Louisiana-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & Gravity Forms for forms. Roux Advertising is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
35.9% Percentile
#4353 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 2
Google Analytics Google Tag Manager
Chat & Intake 1
HubSpot Chat
CMS 2
HubSpot CMS Hub WordPress
Email Infrastructure 1
Microsoft 365
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Readylaneinsurance 35.5 100.0% Basic Tech Adopters
Gireud | Hobbs, PLLC - Attorneys at Law 44.0 100.0% Conversion-Focused Firms
Law Office Of Michelle Gershen 44.0 100.0% Conversion-Focused Firms
Halavanau Law Office, P.C. 55.5 100.0% Conversion-Focused Firms
Law Office of Corey A. Pingle 35.5 100.0% Basic Tech Adopters
Attorney 48.0 100.0% Conversion-Focused Firms
Abbott Law Firm 47.0 100.0% Basic Tech Adopters
Mirador Law 59.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · HubSpot Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Roux Advertising 31.5 F 1 New Orleans you
Dodson & Hooks 23.0 F 10 Baton Rouge
Rice & Kendig 74.0 B 10 Shreveport
Wolfe Law Group, 54.5 C- 9 New Orleans
The Chopin Law Firm LLC 84.5 A- 9 New Orleans
Scott Vicknair Law Firm 82.5 A- 9 Suite 2025
Office Locations 1 offices
Headquarters
New Orleans, LA
4407 Canal Street, 70119

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Misty
Misty Firm Data Analyst Top Law Dog