91A+
Sophistication Index

The Rodd Firm

The Rodd Firm is a personal injury law firm based in Thomasville, GA. They specialize in providing legal representation to individuals who have been injured due to the negligence of others. Their serv…

HQ Thomasville, GA#1 of 4 roddfirm.com Est. 2007
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Founded in 2007, The Rodd Firm combines 19 years of personal injury experience with a 17-tool technology stack across 13 categories. Key investments include Google Analytics for analytics, Mailchimp for email marketing & Gravity Forms for forms. Ranked #52 among 1,852 firms in the Retention Innovators segment, The Rodd Firm outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Retention Innovators 1852 firms
97.2% Percentile
#52 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 17 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Email Marketing 2
Email Security 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Begley Law Group, P.C. 77.5 99.4% Retention Innovators
Parker Shaffie LLP 62.5 98.8% Retention Innovators
Paul Padda Law 77.0 98.6% Retention Innovators
Shumaker, Loop & Kendrick, LLP 53.0 98.1% Retention Innovators
GrowPath LLC 58.0 98.1% Retention Innovators
Castlerockagency 59.0 98.0% Retention Innovators
Andreini 45.0 98.0% Basic Tech Adopters
Gilbert 29.0 98.0% Awareness Leaders
Funnel Coverage 4/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
60%
Mailchimp · SendGrid
5 paid tools full-funnel coverage conversion stack (CallRail) retention stack (Mailchimp, SendGrid)
Technology Opportunities used by peers
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Elementor
15.8% of Retention Innovators
Constant Contact
12.2% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
91.0 A+ — Thomasville you
Slappey & Sadd, Llc 39.5 F 73 Atlanta
McArthur Law Firm 52.5 C- 64 Macon
Parks, Chesin & Walbert, P.C. 25.0 F 54 Atlanta
John Foy & Associates 79.5 B+ 52 Atlanta
Blasingame 70.0 B 47 Athens
Office Locations 1 offices
Headquarters
Thomasville, GA
128 North Madison Street, 31792

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