60C
Sophistication Index

MacCloskey Kesler and Associates, LLC

HQ Rockford, IL#5 of 15 Attorneys 10 rockfordinjurylawyer.com

MacCloskey Kesler and Associates, LLC operates 11 offices across IL & Illinois, backed by 14 technologies spanning 11 categories. Key investments include Google Analytics for analytics, ClickCease for ad fraud & CallRail for call tracking. The firm has 11 office locations. MacCloskey Kesler and Associates, LLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
39.8% Percentile
#3513 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Ad Fraud 1
Call Tracking 1
Email Infrastructure 2
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Libertycompany 62.5 99.2% Basic Tech Adopters
Dennis Hernandez & Associates 90.0 98.7% Retention Innovators
KND Law Firm - Kent Neil Doll, Jr. 58.0 98.4% Conversion-Focused Firms
Murphy & Pressentin 38.0 98.2% Basic Tech Adopters
Adibe Law Group 39.5 98.1% Basic Tech Adopters
fairmontlaw.com 34.5 98.1% Basic Tech Adopters
LoTempio Law Group 57.0 98.1% Conversion-Focused Firms
cdalawoffice.com 29.0 98.1% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
YouTube
Conversion
60%
CallRail · ClickCease
Retention
0%
conversion stack (CallRail, ClickCease)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
59.5 C 10 Rockford you
Mark L. Karno & Associates, 74.5 B 15 Chicago
Jacobson Associates, Inc. 10.5 F 15 Chicago
McCready Law 79.0 B+ 13 Chicago
Gordon Injury Lawyers, P.C. 0.0 F 13 Chicago
Khan Nayyar & Associates, LLC 21.0 F 13 Oakbrook Terrace
Attorney Roster 1 found
NameLocationPractice
D. Phil Kesler Naperville, Illinois personal-injury

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