23F
Sophistication Index

Roberts

The Roberts Company is a full-service constructor and fabricator that provides practical and innovative solutions in various industries including chemical, specialty chemical, mining, power, port faci…

HQ Winterville, NC#1 of 1 Attorneys 1 robertscompany.com Tel 252.355.9353 Est. 1977
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Roberts is a Winterville, North Carolina-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & Cloudflare for cdn. Roberts is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Analytics 1
Google Analytics
CDN 1
Cloudflare
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Forms 1
Contact Form 7
JS Library 1
jQuery
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Leebankruptcy 33.5 100.0% Basic Tech Adopters
ctks.com 44.0 100.0% Basic Tech Adopters
bgnattorneys.com 12.0 100.0% Minimalist Tech Users
Boston Law Collaborative, LLC 33.5 100.0% Basic Tech Adopters
Morey Law Firm, P.A. 28.0 100.0% Engagement Specialists
Horn Law 27.0 100.0% Basic Tech Adopters
Eveningstarinsurance 27.0 100.0% Basic Tech Adopters
Downtown Manhattan 17.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Roberts 23.0 F 1 Winterville you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Winterville, NC
133 Forlines Rd, 28590

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