27F
Sophistication Index

Horn Law

Horn Law Firm is a personal injury law firm based in Kansas City, founded by Attorney Douglas R. Horn in 1992. The firm specializes in representing persons injured in motor vehicle collisions, work & …

HQ Independence, MO#3 of 4 Attorneys 4 hornlaw.com Tel 8167957500 Est. 1992

Horn Law is a Independence, Missouri-based personal injury firm running 12 technologies across 10 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. The firm has 2 attorneys & 5 office locations. Horn Law is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
16.5% Percentile
#5670 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 1
CMS 1
Email Infrastructure 2
JS Library 1
Maps 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Leebankruptcy 33.5 100.0% Basic Tech Adopters
ctks.com 44.0 100.0% Basic Tech Adopters
bgnattorneys.com 12.0 100.0% Minimalist Tech Users
Boston Law Collaborative, LLC 33.5 100.0% Basic Tech Adopters
Morey Law Firm, P.A. 28.0 100.0% Engagement Specialists
Eveningstarinsurance 27.0 100.0% Basic Tech Adopters
Downtown Manhattan 17.5 100.0% Awareness-Only Firms
Aratta Law Firm 53.5 100.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
27.0 F 4 Independence you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Attorney Roster 2 found
NameLocationPractice
Douglas R. Horn Saint Louis, Missouri personal-injury
Office Locations 5 offices

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