Sophistication Index
Latham & Martin, P.C.
Latham & Martin, P.C. is a trusted personal injury law firm serving Greater Richmond, Henrico, Hanover, and Chesterfield counties, Petersburg, Hopewell & beyond. They are dedicated to seeking justice …
Latham & Martin, P.C. is a Richmond, Virginia-based personal injury firm running 12 technologies across 11 categories. Key investments include Help Scout for chat & intake, Intaker for intake software & Contact Form 7 for forms. Latham & Martin, P.C. is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.
Technology Stack
12 tools detected
accessibility
1
Call Tracking
1
CMS
1
Email Infrastructure
1
Forms
1
Intake Software
1
JS Library
1
Programming Language
1
Security
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Kramer Law Group | 53.0 | 98.0% | Conversion-Focused Firms |
| Law Offices of Tony Farmer & John Dreiser | 44.5 | 98.0% | Engagement Specialists |
| Centerstone Group Inc | 21.0 | 97.6% | Engagement Specialists |
| silbermanlam.com | 61.0 | 97.4% | Conversion-Focused Firms |
| Your Traffic Ticket Lawyer, LLC | 78.0 | 96.8% | Conversion-Focused Firms |
| We Win Injury Law | 74.0 | 96.8% | Conversion-Focused Firms |
| The Law Firm of Chaile Allen, PLLC - Car Accident and Personal Injury Lawyer | 35.5 | 96.6% | Conversion-Focused Firms |
| Rob King Law | 74.8 | 95.8% | Conversion-Focused Firms |
Funnel Coverage
2/4 stages
Awareness
0%
Engagement
40%
Contact Form 7
Conversion
60%
CallTrackingMetrics · Intaker
Retention
0%
conversion stack (CallTrackingMetrics, Intaker)
Technology Opportunities
used by peers
Google Analytics
Microsoft 365
Google Tag Manager
CallRail
Cloudflare Web Analytics
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Latham & Martin, P.C. | 53.0 | C- | 1 | Richmond | you |
| The Law Offices of Daniel L. Crandall & Associates | 84.3 | A- | 10 | Roanoke | |
| Barney Injury Law | 12.0 | F | 9 | Virginia Beach | |
| Alex Taylor Law, PLC | 20.0 | F | 9 | Richmond | |
| Blankingship & Keith | 9.5 | F | 9 | Fairfax | |
| Correll Law Firm, PLC | 50.0 | C- | 9 | Winchester |
Office Locations
1 offices
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