34F
Sophistication Index

Howard Lewis & Petersen

Howard Lewis & Petersen, PC is a law firm located in 120 East 300 North, Provo, Utah, United States. Founding in 1950 by Jackson Howard, HLP is a full service law firm with a deep history in civil lit…

HQ Provo, UT#9 of 11 provolawyers.com Tel 8013736345 Est. 1950

Howard Lewis & Petersen is a Provo, Utah-based personal injury firm running 11 technologies across 9 categories. Key investments include Cloudflare Web Analytics for analytics, nGage for chat & intake & WordPress for cms. Howard Lewis & Petersen is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
47.7% Percentile
#3552 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
philmoilanen.com 13.5 100.0% Awareness-Only Firms
Charley Gee 13.5 100.0% Awareness-Only Firms
tselnerlaw.com 13.5 100.0% Awareness-Only Firms
Indins 13.5 100.0% Awareness-Only Firms
Treelineinsurance 13.5 100.0% Awareness-Only Firms
thedavidlawoffice.com 13.5 100.0% Awareness-Only Firms
Rbrbenefitservices 13.5 100.0% Awareness-Only Firms
Ciaaz 13.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
33.5 F — Provo you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Provo, UT
120 E 300 N, 84606

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