56C
Sophistication Index

pkjohnsonlaw.com

Attorneys 10 pkjohnsonlaw.com

pkjohnsonlaw.com is a personal injury law firm with a C technology grade. Key investments include Google Analytics for analytics, All in One SEO for seo & WPForms for forms. The firm has 10 office locations. pkjohnsonlaw.com is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
34.5% Percentile
#3822 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Attorneyaps 46.0 100.0% Basic Tech Adopters
Aronfeld Trial Lawyers 42.5 100.0% Basic Tech Adopters
avanesslaw.com 49.0 100.0% Conversion-Focused Firms
Atnip & Associates 34.5 100.0% Conversion-Focused Firms
nolacriminaldefense.com 34.5 100.0% Conversion-Focused Firms
Will & Will 64.5 99.0% Conversion-Focused Firms
colganlaw.com 50.5 98.9% Conversion-Focused Firms
Wall & Wall Attorneys at Law PC 60.5 98.4% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
40%
WPForms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Preston King Johnson V Elgin, Illinois personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog