34F
Sophistication Index

Atnip & Associates

Award winning attorneys focusing on representing injured individuals, victims of employment discrimination, harassment, disability, & breach of contract. We welcome you as part of our family at Atnip …

HQ Rochester, MI#1 of 3 Attorneys 5 atniplawyers.com Tel 2486744404 Est. 2013
Personal Injury Motor Vehicle Accidents

Atnip & Associates is a Rochester, Michigan-based personal injury firm running 14 technologies across 12 categories. Key investments include Google Tag Manager for analytics, All in One SEO for seo & CallRail for call tracking. The firm has 2 office locations, handling Personal Injury, Motor Vehicle Accidents cases. Atnip & Associates is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
10.7% Percentile
#5210 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Attorneyaps 46.0 100.0% Basic Tech Adopters
Aronfeld Trial Lawyers 42.5 100.0% Basic Tech Adopters
avanesslaw.com 49.0 100.0% Conversion-Focused Firms
pkjohnsonlaw.com 55.5 100.0% Conversion-Focused Firms
nolacriminaldefense.com 34.5 100.0% Conversion-Focused Firms
Will & Will 64.5 99.0% Conversion-Focused Firms
colganlaw.com 50.5 98.9% Conversion-Focused Firms
Wall & Wall Attorneys at Law PC 60.5 98.4% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 5 Rochester you
Hamo Law Firm 0.0 F 10 Flint
John D Tallman attorney at law 26.0 F 10 Grands Rapid
Buchanan Firm 18.5 F 10 Ada
Blaske & Blaske PLC 13.5 F 10 Ann Arbor
Safir Personal Injury 20.0 F 10
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Rochester, MI
400 Water St, 48307-2087
Headquarters
Rochester, MI
400 Water Street Suite 205, 48307

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