What technology does Pencheff and Fraley use?

Pencheff and Fraley uses 8 technologies across 8 categories. Key tools include Facebook Pixel, Help Scout, WordPress & Microsoft 365.

How does Pencheff and Fraley rank among PI law firms?

Pencheff and Fraley ranks #2523 out of 7,198 firms in the Awareness-Only Firms segment with a 13.5 Sophistication Index (F grade), outperforming 65% of personal injury firms nationally.

How many attorneys does Pencheff and Fraley have?

Pencheff and Fraley has an office in Westerville, Florida.

What is Pencheff and Fraley's digital marketing strategy?

Pencheff and Fraley covers 1 of 4 marketing funnel stages: Awareness. This focused approach earns a F technology grade.

What firms are similar to Pencheff and Fraley?

Firms comparable to Pencheff and Fraley in Florida include Hale Law, Kelleher Law, Kopp Law PA & Legler. These firms share similar size and market position.

Pencheff and Fraley Uses Facebook Pixel & Help Scout

Pencheff and Fraley is a Westerville, Florida-based personal injury firm running 8 technologies across 8 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & WordPress for cms. Within the Awareness-Only Firms segment (7,198 firms), Pencheff and Fraley ranks #2523 and outperforms 65% of peers on technology adoption.

Technology Stack 8 tools detected

Analytics 1

Facebook Pixel

Chat & Intake 1

Help Scout

CMS 1

WordPress

Email Infrastructure 1

Microsoft 365

Fonts 1

Google Fonts

JS Library 1

jQuery

Programming Language 1

PHP

UI Framework 1

Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

on-par

Advertising

behind

Intake

ahead

CRM / Case

behind

SEO

behind

ahead

Content

ahead

Platform

behind

Your firm Segment avg

Firms with Similar Tech

Firm	Score	Similarity	Segment
Hornthal, Riley, Ellis & Maland Llp.	13.5	98.7%	Awareness-Only Firms
Hudson & Calleja, LLC	13.5	98.7%	Awareness-Only Firms
lvpilawyer.com	13.5	98.7%	Awareness-Only Firms
Berger Kahn	13.5	98.6%	Awareness-Only Firms
Lawton & Cates S.c.	13.5	98.5%	Awareness-Only Firms
The Sumner Law Group, LLC	13.5	98.5%	Awareness-Only Firms
Campbell Law Group, P.C.	13.5	98.5%	Awareness-Only Firms
ALSTON & ENGELHAUPT	14.5	98.3%	Awareness-Only Firms

Firm	Score	Similarity	Segment
robcolelaw.com	4.0	100.0%	Minimalist Tech Users
Larainsurance	4.0	100.0%	Minimalist Tech Users
Warmanlaw	4.0	100.0%	Minimalist Tech Users
Advanceproinsurance	4.0	100.0%	Minimalist Tech Users
Proa Santana Law, LLC	4.0	100.0%	Minimalist Tech Users
Seidulelaw	4.0	100.0%	Minimalist Tech Users
Surman Law, LLC	4.0	100.0%	Minimalist Tech Users
themcdaniellawfirm.com	33.5	100.0%	Conversion-Focused Firms

Funnel Coverage 1/4 stages

Awareness

40%

Facebook Pixel

Engagement

Conversion

Retention

Technology Opportunities used by peers

Google Analytics

75.7% of Awareness-Only Firms

Google Workspace

43.6% of Awareness-Only Firms

Google Tag Manager

24.7% of Awareness-Only Firms

Google reCAPTCHA

13.5% of Awareness-Only Firms

Elementor

12.9% of Awareness-Only Firms

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Pencheff and Fraley	13.5	F	1	Westerville	you
Hale Law	88.5	A	10	Sarasota
Kelleher Law	57.0	C	10	Naples
Kopp Law PA	20.0	F	10	St. Petersburg
Legler	37.0	F	10	Bradenton
McIntyre Thanasides	34.5	F	10	Tampa

Office Locations 1 offices

Headquarters
Westerville, FL

4151 Executive Parkway, 43081

Pencheff and Fraley

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