14F
Sophistication Index

Lawton & Cates S.c.

HQ Madison, WI#14 of 19 lawtoncates.com Tel 6082826200

Lawton & Cates S.c. is a Madison, Wisconsin-based personal injury firm running 10 technologies across 8 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & WordPress for cms. Within the Awareness-Only Firms segment (7,198 firms), Lawton & Cates S.c. ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Hiller Comerford Injury & Disability Law 24.0 100.0% Conversion-Focused Firms
Catalur Capital Mgmt 4.0 100.0% Minimalist Tech Users
Drclaw 18.5 100.0% Minimalist Tech Users
hasseylaw.com 29.5 100.0% Conversion-Focused Firms
The Lane Law Firm 19.0 100.0% Basic Tech Adopters
Benjamin, Gold & Troyb, P.C. 33.5 100.0% Conversion-Focused Firms
Ben Crump 10.5 100.0% Minimalist Tech Users
The Law Office of Guy I. Wade, III 4.0 100.0% Minimalist Tech Users
Funnel Coverage 1/4 stages
Awareness
40%
Facebook Pixel
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
75.7% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Madison you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Office Locations 1 offices
Headquarters
Madison, WI
Ten East Doty Street, 53703

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