10F
Sophistication Index

Pedersen Whitehead & Hanby

Pedersen Whitehead & Hanby is a personal injury law firm based in Boise and Twin Falls, Idaho. Our attorneys are dedicated to providing the best legal representation to clients who have suffered serio…

HQ Boise, ID#21 of 23 pedersen-law.com Tel 8445702552
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Pedersen Whitehead & Hanby is a Boise, Idaho-based personal injury firm running 8 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Pedersen Whitehead & Hanby is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
31.6% Percentile
#4924 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
cahillesq.com 9.5 100.0% Awareness-Only Firms
myaffordableattorney.com 9.5 100.0% Awareness-Only Firms
Bradshaw Law LLC 13.5 100.0% Awareness-Only Firms
Andrade Law 9.5 100.0% Awareness-Only Firms
Kelsey Law Office 14.5 100.0% Awareness-Only Firms
Bordulislaw 9.5 100.0% Awareness-Only Firms
Solotoff Law 9.5 100.0% Awareness-Only Firms
Barreto Law Firm LLC 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
9.5 F — Boise you
Racine Olson Nye Budge & Bailey 57.5 C 12 Pocatello
Rice McGowan & Brandt 33.5 F 10 Boise
Bowers Law Firm 0.0 F 9 Rexburg
James, Vernon & Weeks, P.A. 0.0 F 7 Coeur D'Alene
Hepworth Holzer Llp. 63.5 C+ 6 Boise
Office Locations 1 offices
Headquarters
Boise, ID
199 N Capitol Blvd, 83702

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