26F
Sophistication Index

Pearson, Butler & Carson, PLLC

Pearson, Butler & Carson, PLLC, is engaged in many areas of legal practice from corporate law and tax and estate planning to bankruptcy, personal injury and criminal and family law matters. Our legal …

HQ South Jordan, UT#3 of 5 Attorneys 1 pearsonbutler.com Tel 8002652314 Est. 2010
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Pearson, Butler & Carson, PLLC is a South Jordan, Utah-based personal injury firm running 7 technologies across 5 categories. Key investments include Facebook Pixel for analytics, Google Workspace for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), Pearson, Butler & Carson, PLLC ranks #1064 and outperforms 57% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
56.8% Percentile
#1064 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 7 tools detected
Analytics 2
Facebook Pixel Google Analytics
Email Infrastructure 2
Google Workspace Microsoft 365
Legal Marketing 1
Scorpion
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Offices of Daniel L. Quigley 26.0 100.0% Awareness Leaders
Canan Law 36.5 100.0% Awareness Leaders
Kemp 26.0 100.0% Awareness Leaders
Maney & Gordon 46.0 100.0% Retention Innovators
The Bolton Law Firm 26.0 100.0% Awareness Leaders
Tormeyslaw 26.0 100.0% Awareness Leaders
Cogan & Power, P.C. 36.5 100.0% Awareness Leaders
osolawfirm.com 26.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Pearson, Butler & Carson, PLLC 26.0 F 1 South Jordan you
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Helgesen, Houtz & Jones 19.5 F 8 Layton
Anderson | Hinkins 45.0 D 7 South Jordan
Office Locations 1 offices
Headquarters
South Jordan, UT
1802 W South Jordan Pkwy, 84095-8191

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Misty
Misty Firm Data Analyst