34F
Sophistication Index

THE PANSLER LAW FIRM

The Pansler Law Firm is a law firm specializing in medical malpractice and personal injury cases. Established in 1991 by Karl F. Pansler, the firm is dedicated to helping individuals and families who …

HQ Lakeland, FL#11 of 29 Attorneys 1 pansler.com Tel 8636837500 Est. 1991
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THE PANSLER LAW FIRM is a Lakeland, Florida-based personal injury firm running 11 technologies across 7 categories. Key investments include Google Analytics for analytics, Amazon CloudFront for cdn & Google Workspace for email infrastructure. Ranked #67 among 7,198 firms in the Awareness-Only Firms segment, THE PANSLER LAW FIRM outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.1% Percentile
#67 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Analytics 4
Google Analytics Google Tag Manager Matomo Piwik PRO
CDN 1
Amazon CloudFront
Email Infrastructure 2
Google Workspace Microsoft 365
JS Library 1
jQuery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
The Gustin Law Firm, PLLC 30.5 98.8% Awareness-Only Firms
Vickersinsurance 33.5 97.5% Awareness-Only Firms
Heinsurance 30.5 97.4% Awareness-Only Firms
Zeschandpickett 20.0 97.0% Minimalist Tech Users
Alkerrinsurance 29.5 96.9% Awareness-Only Firms
chsinjurylawyers.com 48.0 96.6% Basic Tech Adopters
Weinberg & Weinberg LLP 29.5 96.6% Awareness-Only Firms
Floridafarmbureau 45.0 96.6% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
Piwik PRO
retention stack (Piwik PRO)
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
THE PANSLER LAW FIRM 34.5 F 1 Lakeland you
Kelleher Law 57.0 C 10 Naples
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
McIntyre Thanasides 34.5 F 10 Tampa
Office Locations 1 offices
Headquarters
Lakeland, FL
223 N Florida Ave, 33801-4901

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