20F
Sophistication Index

Nicholas Perot Smith Bernhardt

Nicholas Perot Smith Bernhardt is a legal services company based out of 12364 Main Rd, Akron, New York, United States.

HQ Fairport, NY#1 of 1 Attorneys 1 npslaws.com
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Nicholas Perot Smith Bernhardt is a Fairport, New York-based personal injury firm running 11 technologies across 9 categories. Key investments include GoHighLevel for crm, Google Analytics for analytics & WordPress for cms. Nicholas Perot Smith Bernhardt is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
0.4% Percentile
#5808 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Analytics 2
Google Analytics Google Tag Manager
CMS 1
WordPress
CRM 1
GoHighLevel
Email Infrastructure 2
Google Workspace Microsoft 365
Fonts 1
Font Awesome
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
KrivitLaw 34.5 100.0% Retention Innovators
Oracle Law Firm 24.0 100.0% Retention Innovators
Abettersurety 37.5 100.0% Retention Innovators
Bpinsurancegroup 19.0 100.0% Conversion-Focused Firms
Insureintegrity 24.0 100.0% Conversion-Focused Firms
Southwest Law Firm 48.0 100.0% Retention Innovators
Milestone & Co 80.5 99.6% Retention Innovators
Nsigroup 70.0 99.6% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
GoHighLevel
Retention
0%
conversion stack (GoHighLevel)
Technology Opportunities used by peers
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Nicholas Perot Smith Bernhardt 20.0 F 1 Fairport you
Zalman Schnurman & Miner P.C. 45.0 D 10 New York
Beau Taylor Law, PLLC 4.0 F 10 New York
Law Office of Della Mura & Ciacci 64.0 C+ 10 Bronx
The Nicotra Law Firm 43.5 D 10 Buffalo
De Caro & Kaplen 15.5 F 10 New York
Office Locations 1 offices
Headquarters
Fairport, NY
12 Pleasant St, 14450-1510

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