38F
Sophistication Index

Nielsen Peterson & Nielsen

HQ Oxnard, CA#3 of 5 Attorneys 1 npnlaw.com Tel 8054831090
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Nielsen Peterson & Nielsen is a Oxnard, California-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Nielsen Peterson & Nielsen ranks #2532 and outperforms 63% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
62.7% Percentile
#2532 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 1
Google Fonts
Forms 1
Gravity Forms
JS Library 1
jQuery
Page Builder 1
Divi
Programming Language 1
PHP
Security 1
CleanTalk
UI Framework 2
Bootstrap Tailwind CSS
Widgets 1
Elfsight
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Brushe Law 37.5 100.0% Basic Tech Adopters
Marquardt & Belmonte 27.0 100.0% Basic Tech Adopters
blanchard.law 13.5 100.0% Awareness-Only Firms
Lerner Law Firm, PC 0.0 100.0% Minimalist Tech Users
legalsmithny.com 27.0 100.0% Basic Tech Adopters
Jwilliamsinsurance 33.5 100.0% Basic Tech Adopters
Neil L. Krupnick Inc 32.0 100.0% Engagement Specialists
Will Trial Lawyers 33.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Nielsen Peterson & Nielsen 37.5 F 1 Oxnard you
Raymond E. Frost & Associates 0.0 F 10 Fremont
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
Oxnard, CA
200 S A St, 93030-5731

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Misty
Misty Firm Data Analyst Top Law Dog