56C
Sophistication Index

Norris McLaughlin, P.A.

HQ Bridgewater, NJ#1 of 2 norris-law.com Tel 908-252-4349

Norris McLaughlin, P.A. is a Bridgewater, New Jersey-based personal injury firm running 13 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & Cloudflare for cdn. Ranked #341 among 6,792 firms in the Basic Tech Adopters segment, Norris McLaughlin, P.A. outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.0% Percentile
#341 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CDN 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
fournierlawfirm.com 31.0 100.0% Basic Tech Adopters
Bcnlawfirm 38.5 100.0% Basic Tech Adopters
Hayworthchaney 38.5 100.0% Basic Tech Adopters
Pechman Law Group 37.5 100.0% Basic Tech Adopters
Triventlegal 31.0 100.0% Basic Tech Adopters
Ckellerlaw 29.0 100.0% Basic Tech Adopters
Renfro & Renfro 34.5 100.0% Basic Tech Adopters
Cook Craig & Francuzenko, PLLC 38.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Wistia
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
56.5 C — Bridgewater you
Levinson Axelrod P.A. 54.5 C- 116 Edison
Blume Forte Fried Zerres & Molinari, P.C. 37.5 F 102 Chatham
Kotlar, Hernandez & Cohen, LLC 30.5 F 85 Mount Laurel
Mazie, Slater, Katz & Freeman, LLC 81.5 A- 76 Roseland
Brandon J. Broderick, LLC 92.8 A+ 72 River Edge

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